{"id":4445,"date":"2015-07-02T12:08:58","date_gmt":"2015-07-02T19:08:58","guid":{"rendered":"https:\/\/www.doublecointires.com\/animal-kingdom-attributes-help-promote-double-coin-brand-strengths\/"},"modified":"2022-12-14T10:44:33","modified_gmt":"2022-12-14T18:44:33","slug":"animal-kingdom-attributes-help-promote-double-coin-brand-strengths","status":"publish","type":"post","link":"https:\/\/www.doublecointires.com\/es\/animal-kingdom-attributes-help-promote-double-coin-brand-strengths\/","title":{"rendered":"Animal Kingdom Attributes Help Promote Double Coin Brand Strengths"},"content":{"rendered":"<p><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">Since its introduction to the Americas in 1992, the Double Coin tire brand has steadily gained market share and <a href=\"http:\/\/www.doublecointires.com\/customer-stories\/end-users\">industry acceptance<\/a>. The brand\u2019s sales growth and success fuels this year\u2019s advertising campaign, which uses humor and iconic attributes of certain recognizable animals to creatively build on our brand strength.<\/span><\/p>\n<p> <span style=\"font-family: arial, helvetica, sans-serif;\"><!--more--><\/span> <\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">The 2015 Double Coin tire ad campaign is running in several tire trade magazines and major trucking publications, including Transport Topics, Overdrive, Tire Business, Fleet Equipment and Transportes. &nbsp;<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><img decoding=\"async\" src=\"https:\/\/www.doublecointires.com\/wp-content\/uploads\/Double_Coin_owl_ad.jpg\" alt=\"Double_Coin_owl_ad\" align=\"right\" style=\"float: right; margin: 0px 0px 0px 5px; width: 181px;\" width=\"181\">The new 2015 campaign launched with the incorporation of an \u201celephant\u201d and its attributes.&nbsp; This ad emphasized the strength and durability built into Double Coin tires. \u201cStrength and Endurance\u201d was the brand theme for the previous ad campaign, which began in 2014 utilizing cross-fit athletes to convey this message.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">Prior to 2014, Double Coin ad campaigns focused on \u201csmart,\u201d features and ideas which integrated the tagline \u201cThe Smart Money is On Double Coin\u201d into several ad concepts. Previous to this campaign, in 2013 Double Coin developed the brand position that our tires \u201cOutsmart\u201d &#8211; with our truck tires outsmarting road conditions and our OTR tires outsmarting the rough terrains in which they operate.&nbsp; <\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">Adding to this year\u2019s campaign is our use of the \u201cwise owl\u201d and its known traits.&nbsp; It highlights \u201csmart\u201d choices and details how <a href=\"http:\/\/www.doublecointires.com\/products\/truck-tires\/fuel-efficient\/fr605\">Double Coin\u2019s Optigreen Series of SmartWay\u00ae Verified tires<\/a> use fuel-saving compounds to give our customers a performance edge.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">Future connections between our tires and the wonderful characteristics of the animal kingdom will highlight key Double Coin strengths such as traction and the wide variety of available tire sizes and patterns. Look for them soon.&nbsp;<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><img decoding=\"async\" src=\"https:\/\/www.doublecointires.com\/wp-content\/uploads\/alligator_ad_screen_grab.jpg\" alt=\"alligator_ad_screen_grab\" width=\"216\" style=\"width: 216px; float: left; margin: 5px 10px 10px 0px;\" align=\"left\">Our objective is to create attention-getting ads that effectively communicate the innovation, strength and durability that are built into all Double Coin tires, and we are confident that this is achieved in our 2015 campaign.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">We will continue to support the brand with significant, effective advertising and develop other content to help educate fleets and owner-operators about the value and quality you\u2019re getting with Double Coin tires, such as our new RR706 mixed service tire for construction, waste and refuse applications.&nbsp;<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><em><strong><span style=\"font-size: 14px;\"><\/span><\/strong><\/em><\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><em><strong><span style=\"font-size: 14px;\"><\/span><\/strong><\/em><\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><em><strong><span style=\"font-size: 14px;\"><\/span><\/strong><\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><em><strong>Please click on the banner below if you would like to learn more about the RR706 mixed service tire.&nbsp;<\/strong><\/em><\/span><\/p>\n<p><em>{{cta(&#8216;d69bab81-52f8-4d93-90ec-8cc7d441c539&#8242;,&#8217;justifycenter&#8217;)}}<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Disculpa, pero esta entrada est\u00e1 disponible s\u00f3lo en English.<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[85],"tags":[],"class_list":["post-4445","post","type-post","status-publish","format-standard","hentry","category-double-coin-tire-brand-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.doublecointires.com\/es\/wp-json\/wp\/v2\/posts\/4445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.doublecointires.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.doublecointires.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.doublecointires.com\/es\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.doublecointires.com\/es\/wp-json\/wp\/v2\/comments?post=4445"}],"version-history":[{"count":0,"href":"https:\/\/www.doublecointires.com\/es\/wp-json\/wp\/v2\/posts\/4445\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.doublecointires.com\/es\/wp-json\/wp\/v2\/media?parent=4445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.doublecointires.com\/es\/wp-json\/wp\/v2\/categories?post=4445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.doublecointires.com\/es\/wp-json\/wp\/v2\/tags?post=4445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}