Double Coin and CMA, a leading tire manufacturer and marketer is pleased to announce the addition of Adriaan van Niekerk as Regional Fleet Manager, West Region. Mr. van Niekerk will be responsible for implementing Double Coin’s business strategy and growing the Double Coin brand among fleets throughout the Western Region of the United States.
“Adriaan brings a unique set of skills and a great deal of success into his new role as Regional Fleet Manager at Double Coin,” said Walter Weller, Senior Vice President of CMA. “We are confident that Adriaan’s track record of building successful relationships with regional fleets and national accounts, will help us grow Double Coin’s commercial truck tire business.”
“I am excited about creating business opportunities for our dealers and strengthening relationships between CMA and our dealers,” added Adriaan van Niekerk. “I look forward to the challenge my new position presents and contributing to the growth of Double Coin in the West.”
After graduating from University of Natal, in Durban South Africa, Adriaan began his career as an Executive Trainee with Darling & Hodgson in Johannesburg, South Africa. He progressed through various management levels to become Regional Operations Manager. From there, he moved to Mercedes Benz to be their Manager Transport Consultancy. His role was to train and lead a team of 65 Sales Consultants throughout the Middle East and Africa to grow truck and bus sales.
Adriaan moved to the United States to become Sales & Business Director and Managing Partner at Truck Marketing Systems in San Diego, California. His role included sourcing, selling and managing sales and application engineering systems for O.E.M. and commercial truck dealerships. From there and prior to joining Double Coin, Adriaan moved to Continental Tire in Austin, Texas. He was responsible for growing business with existing key regional fleets and national accounts and developing new business.
For more information about Double Coin tires, visit www.doublecointires.com.
ABOUT DOUBLE COIN
Double Coin tires have been marketed in the U.S. since 1992 and have grown in popularity every year. The company markets tires to some of North America’s most influential distributors including Carroll Tire Company, Tire Wholesalers, Inc., K&M Tire, Lucy’s Tire, Inc. and many more. Double Coin also supplies to truck stops and servicing dealers including Action Tire, Les Schwab Tire, McCarthy Tire, OK Tire Store, Parkhouse Tire, Pete’s Tire Barn, Redburn Tire, Southern Tire Mart, Sullivan Tire, Sapp Brothers as well as many others.
Double Coin tires are supplied by China Manufacturers Alliance, LLC, which is based in Monrovia, California and is a subsidiary of Shanghai Huayi Group Corporation Ltd. Double Coin products include truck and bus radial and radial off-the-road tires that enjoy OEM fitments at major North American transportation and construction equipment manufacturers. In addition, Double Coin tires are tested at some of the most progressive transportation fleets in North America. Many of the Double Coin Tires sold in the US are SmartWay® Verified to support the sustainability goals of the tire and transportation industry. See our products at www.doublecointires.com.
CMA, LLC manufactures and markets flag, associate and private brand products from Double Coin Holdings, Ltd., and from several other manufacturers. Flag and associate brands distributed by CMA include: Double Coin, Warrior, Dynatrail, Dynacargo, Dynastar, Duraturn and Bluestar. In addition, CMA supports several large tire marketing organizations with private and exclusive brand consumer and commercial tires. CMA, LLC serves the US, Canadian, Mexican and Central American markets.