Since its introduction to the Americas in 1992, the Double Coin tire brand has steadily gained market share and industry acceptance. The brand’s sales growth and success fuels this year’s advertising campaign, which uses humor and iconic attributes of certain recognizable animals to creatively build on our brand strength.
The 2015 Double Coin tire ad campaign is running in several tire trade magazines and major trucking publications, including Transport Topics, Overdrive, Tire Business, Fleet Equipment and Transportes.
The new 2015 campaign launched with the incorporation of an “elephant” and its attributes. This ad emphasized the strength and durability built into Double Coin tires. “Strength and Endurance” was the brand theme for the previous ad campaign, which began in 2014 utilizing cross-fit athletes to convey this message.
Prior to 2014, Double Coin ad campaigns focused on “smart,” features and ideas which integrated the tagline “The Smart Money is On Double Coin” into several ad concepts. Previous to this campaign, in 2013 Double Coin developed the brand position that our tires “Outsmart” – with our truck tires outsmarting road conditions and our OTR tires outsmarting the rough terrains in which they operate.
Adding to this year’s campaign is our use of the “wise owl” and its known traits. It highlights “smart” choices and details how Double Coin’s Optigreen Series of SmartWay® Verified tires use fuel-saving compounds to give our customers a performance edge.
Future connections between our tires and the wonderful characteristics of the animal kingdom will highlight key Double Coin strengths such as traction and the wide variety of available tire sizes and patterns. Look for them soon.
Our objective is to create attention-getting ads that effectively communicate the innovation, strength and durability that are built into all Double Coin tires, and we are confident that this is achieved in our 2015 campaign.
We will continue to support the brand with significant, effective advertising and develop other content to help educate fleets and owner-operators about the value and quality you’re getting with Double Coin tires, such as our new RR706 mixed service tire for construction, waste and refuse applications.
Learn more about Double Coin fuel efficient tires
Double Coin tires deliver exceptional value for a wide variety of commercial applications, including trucking, construction, mining, ports and agriculture. Our goal is to provide valuable information for those working in these industries.
@DoubleCoinTires
·
Keep it rolling with the RSD3, optimized for that wintertime haul. The Double Coin RSD3: Drive-position tire optimized for severe winter conditions ❄️ • 3 Peak Mountain Snowflake (3PMSF) rating for severe winter driving conditions. • Provides excellent grip in winter
Twitter feed video.
We’re proud to see our Director of OTR & Ag, Cara Junkins, featured in @MTDMagazine’s latest look at the evolving industrial tire market.
Cara shares insights on key trends shaping the forklift tire segment, including the shift toward lower rolling resistance, radial technology,
Our team attended the annual @Best1Indy Fall Seminar 🍂 in Indianapolis. Tim, Jim, and Cara connected with new and familiar faces across Best One’s network of owners, operators, and industry experts. Congratulations to our raffle winner Troy Heitmeyer from K&M Tire, Inc. and a
Twitter feed image.
Congratulations to Tim Wiles from Frederick, MD, who won our RTIC Cooler ❄ raffle at last week’s @RiceTire Vendor Fair! Our team was grateful to connect with Rice Tire personnel and other partners to showcase our off-the-road offerings and tire solutions! 🛞 Thank you for
Load More
